Text Messaging Gets the Vote Out - Student PIRGs' New Voters Project

Wireless and Mobile News - 2008-08-13

An article in the New York Times recalls an important study from the Student PIRGs' New Voters Project and Working Assets, in cooperation with researchers from the University of Michigan and Princeton University, released a study demonstrating the effectiveness of using text / SMS messages to mobile phones to mobilize young voters in the November 2006 elections. The study found that text message reminders to new voters increased an individual's likelihood of voting by 4.2 percentage points.

[Previous] [Next]